Located on the campus of the U.S. Military Academy, Eisenhower Hall Theatre is the premiere performing arts venue in the Hudson Valley and is the second largest theatre in New York State,next to Radio City Music Hall.
MomentumAdvertising & Design will oversee all aspects of the theatre’s marketing efforts starting with the creation of this year’s season schedule and direct mail brochure. They will also be creating a completely new and dynamic website which will include a virtual tour as well as the ability to purchase tickets online. “We are thrilled to be associated with Eisenhower Hall,” said Steve Mayhew, President of Momentum. “They have a rich history of providing world-class shows and performances such as Les Miserables, Miss Saigon, Elton John, Luicano Pavoratti, Dave Mathews, Bob Hope and the New York Philharmonic Orchestra. We are proud to be able to help them get the word out about their top-shelf performances.”
This year’s comprehensive campaign will include a combination of print ads, direct mail and radio spots which will all commence prior to the first special event in September. Momentum will also market and advertise the “Sunday with Friends” intimate concert series open to only 200 people and “The Class of 1929 Gallery” which is open prior to all theatre performances and features regional and national artists of all genres. “We’re looking forward to designing this year’s collateral materials, said Andrew MacFarlane, Momentum’s Creative Director. “This year’s schedule has something for everyone - kids, adults, young adults. Having such a well-rounded schedule makes the creative process a lot of fun.” The theatre’s season lineup will be announced in July. Early season tickets are available now and can be purchased by calling 845-938-4159.
