"I was approached at a business function by Ted Clark, Professor of Marketing and Strategy and Director of The Business Institute at SUNY New Paltz about presenting at this year's conference," said Steve Mayhew. "I am honored to be speaking to such an important group of young leaders."
Mr. Mayhew will be speaking on the importance of making women the primary focus of your marketing and advertising efforts in the new millennium. He explores women as consumers, decision makers and communicators and the impact they have on how you will need to advertise and market your products and services. Women are changing the way advertisers operate because of their earning power, buying power and the degree of influence they have on all consumers in the household. This presentation will help the audience understand why women now rule the world.
