MomentumAdvertising & Design in partnership with the PoughkeepsieArea Chamber of Commerce announced the launch of a new marketing initiative entitled ‘Think Local First.”
The campaign was designed to promote local businesses by asking the people in the community to patronize local businesses whenever possible for any products or services they may need.
Momentum developed the logo which will become the foundation of the campaign as well as print ads, billboard advertising and radio script. Momentum also produced a 30 second television spot that will air locally. Stickers were produced and mailed to all Chamber members.
The campaign was presented to local media executives at an introduction breakfast held at the PoughkeepsieGrand Hotel. “We’re asking all the local print, TV, radio and outdoor media companies to partner with us by donating ad time or space to help us create awareness in the market of this new campaign,” said Charlie North, President, Poughkeepsie Area Chamber of Commerce. The reception by the local media was very favorable and the campaign kicked off in November.
Although the campaign was developed to help create local interest for merchants during the holiday season, the goal is for the program to continue indefinitely. We’re asking those who advertise regularly to include the logo in their ads to help create brand awareness. “When Charlie North contacted us about this campaign, we were very excited to be their partner on such a meaningful project,” stated Steve Mayhew, President of Momentum. “This is something that could have a positive impact on the local economy for a long time to come.”
