Momentum Advertising & Design has been selected by Planet Wings Enterprises to develop, implement and manage all its corporate and franchise marketing and advertising programs.
Planet Wings Enterprises, based in Newburgh, NY, is a fast-growing chain of restaurants specializing in 24 flavors of chicken wings as well as burgers, gyros, salads and kids’ meals. There are currently 15 stores throughout the greater NY metropolitan area with 8 being owned by independent franchisees. They have grown from 7 stores in 2003 and expect to top 40 stores by the end of the year. There are currently two stores under development in Virginia, making them the first Planet Wings Enterprise stores outside the tri-state area. Momentum Advertising & Design will function as the marketing and advertising arm of Planet Wings Enterprises, providing marketing and media buying services to the corporate office and company-owned stores as well as franchise operations. One of the initial projects that Momentum will undertake is a complete redesign of the corporate website. The goal of the new website is to make it user-friendly for customers who wish to place food orders online as well as to make it a substantial internal resource for the franchise community. Franchisees will ultimately be able to download anything they need from the website including marketing materials, tutorials and corporate forms. Momentum will be involved in every aspect of marketing including the creation of an identity for the Planet Chicken bird and the development of a visual format for the delivery vehicles. “We feel extremely fortunate to associate ourselves with Planet Wings Enterprises during such an exciting time,” said Steve Mayhew, President of Momentum. “We hope to play a huge role in their future success.”
Planet Wings Enterprises, based in Newburgh, NY, is a fast-growing chain of restaurants specializing in 24 flavors of chicken wings as well as burgers, gyros, salads and kids’ meals. There are currently 15 stores throughout the greater NY metropolitan area with 8 being owned by independent franchisees. They have grown from 7 stores in 2003 and expect to top 40 stores by the end of the year. There are currently two stores under development in Virginia, making them the first Planet Wings Enterprise stores outside the tri-state area. Momentum Advertising & Design will function as the marketing and advertising arm of Planet Wings Enterprises, providing marketing and media buying services to the corporate office and company-owned stores as well as franchise operations. One of the initial projects that Momentum will undertake is a complete redesign of the corporate website. The goal of the new website is to make it user-friendly for customers who wish to place food orders online as well as to make it a substantial internal resource for the franchise community. Franchisees will ultimately be able to download anything they need from the website including marketing materials, tutorials and corporate forms. Momentum will be involved in every aspect of marketing including the creation of an identity for the Planet Chicken bird and the development of a visual format for the delivery vehicles. “We feel extremely fortunate to associate ourselves with Planet Wings Enterprises during such an exciting time,” said Steve Mayhew, President of Momentum. “We hope to play a huge role in their future success.”
Momentum will initially develop and test market various advertising and marketing programs in the corporate stores and take those proven concepts to the franchise community. Momentum will travel to all franchised locations to help perform market evaluations and to make localized marketing and advertising recommendations. “Our corporate growth plans being what they are, I knew I needed the best marketing professionals available,” said Franco Fidanza, President and Founder of Planet Wings. “I looked at four different firms before selecting Momentum. It was obvious to me that they were exactly what I needed now and what I’ll need for the future. “ Everything that is currently under development will eventually become a part of a Franchise Marketing Manual, which will provide franchisees with approved materials including store merchandising materials, menu recommendations, internal and external marketing concepts and in-store promotions. The manual will also contain approved company menus, direct mail pieces, print ads, collateral materials, and radio and television advertisements.
For more information about Planet Wings Enterprises, contact the corporate office in Newburgh, NY, at 845-561-4283.
