Charleston RiverDogs Baseball Team Choose Momentum as New Agency of Record.

Momentum has been chosen as the 2012 agency of record for the Charleston RiverDogs. The RiverDogs are the second minor league baseball team owned by the Goldklang Group to choose Momentum as their agency. After a successful year with the Hudson Valley Renegades helping bring the “Be Your Own Fan” campaign to life, the ownership group felt that Momentum was perfect to help launch the campaign in another city. 

 

The RiverDogs, based out of Charleston, SC., play in the South Atlantic League and are a minor league farm team for the New York Yankees.  “It’s great to be connected to the national past time in such a meaningful way,” said Steve Mayhew, President of Momentum Advertising & Design. “This is the kind of account our team really gets excited about working on.”

Momentum will have full responsibility for producing every aspect of the “Be Your Own Fan” campaign including television and radio spots, print ads, web banners, billboards and all other related materials. We will also be supporting their efforts to promote the 2012 South Atlantic League All-Star game which is being hosted by the RiverDogs.

Momentum designed nine specific fan types which represent the different kinds of people who attend RiverDogs’ games. Individual icons were developed for each fan type and creative media was designed to help illustrate what each fan enjoys about the game – from the food and promotions to the social aspects of the game. To learn more about the RiverDogs visit their website riverdogs.com or visit them on Facebook at https://www.facebook.com/chasriverdogs/.