NERAK,
a German-based company with their U.S. headquarters in Fishkill, NY
manufactures vertical conveyer systems for a wide range of products including building
materials, metal powders, chemicals, pharmaceuticals, and food products to name
a few. Their systems are prevalent in airports, packaging plants, postal
sorting facilities and warehouse operations.
Momentum’s
first course of action was to help NERAK prepare for the PTXi International
Trade Show outside of Chicago, a show that is dedicated to the process
manufacturing industry. “This is a highly attended trade show and a high
profile event for NERAK,” said Renée Bulla, VP Client Services for Momentum. “We
wanted to make sure they went to the show with a dynamic presentation.”
Although
Momentum was responsible to develop a wide array of materials for the show
including web banners, trade show displays and signage, the most important
component of the show was the video presentation. Momentum developed 30 short-form
videos, each focusing on a different point of differentiation for NERAK. Those
videos were then stitched together to create two long-form endless loop videos
that became the foundation of their trade show display. Everything developed
for the show dove tails into the larger strategic plan for the year.
To
learn more about NERAK Systems, visit nerak-systems.com
